Senior marketing leadership that turns strategy into revenue.
Strategy, lead generation and AI-powered execution — without the cost and commitment of building a full senior marketing team in-house.
CIM Chartered FellowYour marketing is busy. But is it actually driving growth?
The usual problem is not a lack of activity. It is fragmented execution without enough senior ownership.
Marketing activity with no clear commercial strategy.
Agencies doing tasks without owning the overall result.
Lead flow is inconsistent or follow-up is weak.
Sales and marketing are not joined up.
The owner is still having to manage marketing personally.
Too much repetitive work is still being handled manually.
Senior marketing direction without another permanent executive salary.
You get one senior person accountable for strategy, lead generation, execution and performance — while keeping the model flexible.
| Fractional Marketing Director | Traditional Agency | Full-time Senior Hire | |
|---|---|---|---|
| Owns overall marketing direction | Yes | Usually within scope | Yes |
| Manages agencies / suppliers | Yes | Usually no | Yes |
| Commercial accountability | Built in | Varies | Built in |
| Permanent employment commitment | No | No | Yes |
Marketing should create measurable business value.
The objective is not more campaigns. It is a stronger commercial marketing function.
Build a more predictable lead-generation engine
Create a clearer route from attention to qualified opportunity.
Improve conversion across the customer journey
Reduce friction between enquiry, follow-up, qualification and sale.
Turn marketing into a measurable function
Connect activity, spend, leads and conversion to commercial performance.
Automate repetitive marketing work
Use AI where it meaningfully improves response, consistency or efficiency.
Four parts of one joined-up growth function.
Strategy & Leadership
Commercial priorities, positioning, budgets, channel decisions and accountability.
Lead Generation
Acquisition, funnels, landing pages, email, CRM and conversion improvement.
AI & Automation
Lead handling, follow-up, reporting and workflow automation where it adds value.
Execution & Oversight
Managing agencies, freelancers, internal teams and technology so the plan gets delivered.
Do not take the positioning on trust. Look at the evidence.
Public reviews and named client feedback are more useful than another page of self-description.
“Asset to my business, not an expense.”Andrew Carlton · Adidas
“Graeme delivers results.”Adrian Longstaff · Mizuno Corporation
“Almost 200% increase in website visitors.”Chris Wycoff · SwingFit Clubs
Senior enough to challenge the plan. Practical enough to execute it.
More than 20 years across global brands, in-house roles and owner-led businesses.
Global brand experience
Commercial marketing, retail activation and growth initiatives.
Senior in-house marketing
Almost nine years including Marketing Manager responsibility.
Chartered Fellow
Professional recognition reflecting senior marketing experience.
Owner-led business growth
Hands-on work where commercial results matter more than marketing theatre.
Commercial evidence, not portfolio thumbnails.
Scale digital acquisition
SEO, PPC and social activity aligned around candidate acquisition.
Unique users grew from 900k to 1.93m, with 3x conversions to applications and registration.
Turn insight into retail growth
Data-led retail marketing, digital activity and Performance Fitting Centre implementation.
£365k initial results and average Swoosh Advisory Account sales growth of 166%.
Build the digital growth foundation
Website, SEO, PPC, Google Business Profile, video, design, events and LinkedIn.
Website traffic increased by more than 900% versus the previous site.
Not just theory. Recent work across four commercial problems.
Trading College
Built a joined-up webinar journey from landing page and email through replay and follow-up, improving registration quality and audience engagement.
Stealth Trader
Used competitor and pricing analysis to simplify the proposition, sharpen value communication and reduce decision friction.
Bonnyton Golf Club
Used website, email and engagement data to refine seasonal targeting and make membership activity more accountable.
Automation systems
Built outreach, qualification and follow-up workflows designed to improve efficiency without replacing human judgement.
A straightforward route from diagnosis to growth.
No lengthy consultancy theatre. Understand the numbers, decide what matters, execute and improve.
Diagnose
Understand the business, customer journey, numbers and current marketing performance.
Build the growth plan
Prioritise the highest-impact opportunities and assign clear ownership.
Execute
Build campaigns, lead-generation systems, automation and supporting assets.
Optimise
Measure results, find bottlenecks and improve performance continuously.
Senior marketing judgement. Modern execution.
AI is useful when it removes friction from a real commercial process. This is what a connected lead journey can look like.
See AI & AutomationThis works best for businesses ready to use marketing properly.
Good fit
- Established business with existing revenue.
- Marketing matters commercially.
- You need senior leadership without another full-time executive.
- You are prepared to invest properly in growth.
- You want accountability for outcomes.
Probably not a fit
- You are looking for the cheapest possible supplier.
- You only want isolated production work.
- You are not ready to invest in execution.
- You want advice without making changes.
- You need a junior pair of hands.
How strong is your marketing growth engine?
Assess the seven areas that most often limit growth in established businesses.
Get Your Marketing Growth ScoreIf marketing should be generating more growth than it is today, let’s find out where the gap is.
The first conversation is about the commercial problem, what is already in place and whether fractional senior leadership is the right answer.